Advertising Campaign Example - 5278 Words

The customer-oriented, owner-operated handbag business, It ¡Ã‚ ¦s In The Bag, is looking for a way to reach the female population of Scioto County, and its surrounding area. The business does little advertising and is looking for was to make possible consumers aware of the benefits of shopping at It ¡Ã‚ ¦s In The Bag. The purse boutique carries private-label handbags that are exclusively distributed to small business in hopes of promising sales. It ¡Ã‚ ¦s In The Bag takes pride in making sure every customer is 100 percent satisfied with their purchase. They not only carry handbags but other women ¡Ã‚ ¦s accessories. The media plan is mainly going to target  ¡Ã‚ §Red Hat Society ¡Ã‚ ¨ Fifty Somethings. However, all advertisements will be aimed at making the female†¦show more content†¦There is rapid market expansion because more and more customers, stimulated by mass advertisement and word of mouth, are making their first, second, and third purchases. Competition is continually increasing and sales are quickly increasing also. Profits are strong and the outlook is favorable for the handbag market. The world of accessories for women is in an era where handbags are replacing shoes as the signiture accessory, despite- or maybe because of-price tags reaching three- and four-figure hights. Handbags are hotter than ever and have become the leading fashion apparel. It ¡Ã‚ ¦s In The Bag specializes in women ¡Ã‚ ¦s accessories, however, most of their products are handbags and other handbag accessories such as wallets, change purses, cigarette holders, and cellular phone covers. Costume jewelry, tiaras, hats, and Red Hat Society items are also carried. A newer item added to the sales line is Pandora jewelry; higher priced sterling silver jewelry offered in a necklace or bracelet with available charms in all shapes and styles to be added on for an additional price. Being a smaller, customer-oriented business, It ¡Ã‚ ¦s In The Bag follows a one-pr ice strategy in which Pam charges the same price to all similar customers who purchase identical products. This strategy has been effective because it shifts the focus from price to other factors, such as product quality. The one-price strategy also builds customerShow MoreRelatedTimex Case Anaylsis1149 Words   |  5 PagesTime as an Industry â€Å"Takes a licking and keeps on ticking.† For years this is the image that has been associated with Timex watches – dependable, reliable, almost indestructible. Timex’s (www.timex.com) advertising was closely associated with the Timex image. The advertising campaign featured different attempts to destroy Timex watches that failed to stop the Timex from ticking. 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